CALDWELL, ID –The Canyon County Fair recently received several honors from the International Association of Fairs and Expositions (IAFE) headquartered in Springfield, MO. The Fair placed in seven categories in the Hall of Honor Communications Awards and placed first in their division for Best Single Sponsorship Activation.
This award was garnered with the Fair’s long standing partner the Canyon County Farm Bureau, for their new activity, “Where Your Food Comes From.” The goal of the activity was to educate children and families about where the ingredients of their favorite foods derive from, specifically pancakes. Participants were challenged to research and find each of the ingredients needed to make pancakes through a scavenger hunt-type activity at the Fair, which included grinding their own grain to flour and then feasting on the fruits of their labor.
Among the Hall of Honor Communication Awards were several first place wins, including best television spot, best single brochure, best outdoor billboard and best mobile website. The Canyon County Fair placed second in best color newspaper ad, best social media campaign and best website.
Fair Administrator Rosalie Cope says receiving these awards is especially rewarding since the Fair took marketing and sponsorship in-house this year after creating a new position and hiring Laura Welch as Marketing and Sponsorship Coordinator in early November of 2013. Additional creative services were out sourced including television production by Tick Tock Media production, web design by Kanso, and billboard design by Kim Hoffman.
These IAFE honors are among several categories of competition, each separated into division by event attendance. Submissions are judged by a panel of industry leaders in the fair and exposition industry from across the globe.
Awards were presented during the 124th Annual IAFE Convention held in Las Vegas, Nevada in December 2014.